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TAB.LE
Reserve a table at nearby restaurants in just a few steps!
Project Vision
Reserving tables at restaurants can be a tiring process. TAB.LE is a mobile application that allows users to quickly reserve tables in restaurants in just three to four steps. TAB.LE primarily targets users aged 18-60 looking to have a good time at nearby restaurants.
What I did
  • UX/UI Design
  • Interaction Design
  • UX Research
Timeline
  • September 2021 - October 2021
  • 1.5 Months

Problem Statements
  • Working-class people and families find it hard to cook at home every day.
  • Most apps either have a very overwhelming filter by option, or they don't have it at all.
  • There are too many steps while reserving a table which is very time-consuming for most users.

EMPATHIZE
I conducted a survey to identify user goals and frustrations. I aimed to build an app that was cognitive, simple, and quick. It helped me understand user pain points through affinity diagrams, questionnaires, and competitive analysis.

User Journey Map



Affinity Diagram



Competitive Analysis
To build a compact base for TAB.LE, I ventured out and saw what similar leading applications were already doing and what user goals they were not reaching.

I noticed that most applications were l.acking in the fields of iconography, UI, and user interactions.


DEFINE
After collating data from the first phase, I continued to define the design problems and challenges.
User Personas
IDEATE
After understanding user needs, I produced some ideas to address the problem statements.
Solutions
  • GPS icon is required to eliminate the necessity of entering address by the address.
  • Having a filter by option with valuable choices while selecting a restaurant.
  • A modern UI is needed to give an aesthetic look to the app.
PROTOTYPE
Wireframes
Before moving onto high-fidelity wireframes, I wanted to get a feel of the app's core when put in front of me.
High-Fidelity Prototypes
After I was satisfiied with the P&P Wireframes, I built high-fidelity prototypes using Figma.




Takeaways & Next Steps
For this project, I researched more about new design trends. While designing the TAB.LE app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.

The next step would be to conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.